What are you drinking, now?

December, 10 - #7

Hi, welcome to my newsletter. I hope your are fine.

What about your wine year? What you drink, where do you buy it? Come on, let’s write it me.

Let’s drink good wines

In these days I’m drinking two really Italians wine: Lambrusco and Barbera.

Lambrusco comes from Reggio Emilia, Emilia-Romagna region, and it’s an original-made wine (organic, if you want to know): dry and slightly sparkly, made with the same Champenoise method, bottle refermentation. Variety of grapes is the Lambrusco Grasparossa, harvested in 2019 and one year in bottle. Freshness and dry, it smells of red flowers and fruit, green herb. Tipically Lambrusco pair is with local food: cotechino, fried gnocco (a kind of home made pasta), or tortellini in broth. But, as I’m from Rome, I paired it with carbonara. I hope you know it, and I hope you’ve eated it in Rome or in an Italian restaurant where you’re living. Please don’t, don’t, DON’T add egg above the pasta. And use pecorino cheese. Perfect and simple. It isn’t gluten free, absolutely not. Producer is a little wine-grower, 5 hectars of vines with Lambrusco, Malvasia di Candia and Malbo gentile, another indigenous grape. He’s name is Denny Bini, from Podere Cipolla. He haven’t a web site, only a Fb page and an Instagram account. Let’s find him on the e-commerce sites.

The second one is a Barbera from Colli Tortonesi, between Piedmont and Liguria (you have Google Maps, right? wine is the best way to learn geography, I think it should be the system to teach it). It’s a 2012 wine, only Barbera, and it taste really great! Silky, tannic, fresh. It smells of ripe red cherry, fresh cut grass, coffee. The producers is a friend of mine, Paolo Carlo Ghislandi from I Carpini, and he produces also a great white wine, Timorasso. Drink this Barbera with well-cooked beef, spinach and dried apricot slices. You can find it on his web site

Wine tech: what will happen?

Digital tech is focused to find new way to communicate wine, to taste wine and, at the end, to sell wine. Wine clubs, e-commerce, virtual tasting, are the year wine words: wineries that until now had not thought of using these channels, today open accounts on instagram and on tik-tok. What will remain of this all in a year? How many abandoned pages we will look at Facebook? How many money they will spend without earning? But open a social account it isn’t wine tech, is marketing, and the only one will go richer will be your social media agency.

So, wine growers have to be driven to make right questions to their marketing agencies, learning to read result and graphs and measure their effort in terms of sales and wine cases.

Mainly, wine tech industry is in charge to learn and drive their customers to use simpler tools. Little steps, little steps. As wine lovers, wine growers is a multicolored community and each of them has its own particularities and needs. Not all solutions can work for all. Study of needs, of customers, is important, more: is basic. Wine tech industry has to show a long term plan jointly a mid term one, explaining that an easy solution doesn’t exist. This doesn’t mean that in short time there are nothing to do. Spread the message thanks social channels was been a good (the one, IMO) way. But the question is: what we will do with these social in one year?

What I learned from wine growers

For my podcast The Digital Wine I’ve interviewed many wine producers, little vineries and great wines, as it often happens in Italy. All of them said me that their job is to make wine and they aren’t able to use digital channels. They use them, of course, but their knowledge is in the wine, in the soil, in the vines. The most listened sentence is: everyone for its job.

It’s my opinion, in many year spent to work in computer technology and tech project managing, that a good job has the people at first place. Involvement is the passphrase, my purpose for the next year.

I think that just now, when all of us experimented sad days, people must be all around us. A crowd. Let’s stay together, everyone as she can.

We, in every way we’re operating in this world, have to hold the hands together one each other. Also by teaching to use digital technology.


Thank you for reading. I remember you if you like The Digital Wine you can fund it choosing the paid version of this newsletter. News, insights and data sheet of the best wine tech companies, only for paid subscribers. Click here and make your choice. My digital door is ever open for you, so email me every thing you want to question me about wine and technology. And, as usual, sorry for my English. Drink with moderation and never before you drive. At the next glass. Ciao!