Hi all, here I am again with some readings suggests catched in the Web, about wine, beverage, and digital.
Market of Non-Alcoholic Beverages
The Non-Alcoholic Beverage market has been growing since 2021 at 6.5% rate, from 556 B$ in 2022 to 590 B$ in 2023 and it expects to grow over 750 B$ in 2027. Over the previous years, the non-alcoholic beverages are more than 50% of the worldwide beverage market. Insights show that this sector will grow in the next years too, thanks to the new consumer demand for healthy food and drinks. Maybe strange, the major driver for this beverage market is genetic manipulation of fruit, to build fruits with best desease resistance and to have a better harvest. In this way, fruits genetically enginereed will have a great resistance to insects.
Too much alcohol in the US wine?
And what about the alcohol into the wine? Despite the fact that consumers are looking for wines with a lower alcohol content, the winegrowers in USA have been producing wines with ever more alcoholic level. So, this is what we can read in this post on The Wine Gourd, and this isn’t ever a choice of the producers. Two are the reasons for alcohol grows; the first is the progressive rise in the temperatures, the grapes have more sugar and this get to more alcohol. The second one concerns winegrowers theyself, because they haven’t taken actions to contrast this phenomenon.
The problem with wine in EU
European winegrowers produce more wine than they can sell. Two factors are contributin to that: the current inflation on food and drinks and a good 2022 harvest. The EU wine production increased by 4% in 2023 compared with the previous year , when there still was a surplus of wine in the cellars, about 2% respect 2021. Another main factor is the drop in wine consumption, that for 2023 is estimated at 7% in Italy, 10% in Spain, 15% in France, 22% in Germany and 34% in Portugal. In parallel, EU wine exports for the period January to April 2023 have been 8,5% lower than the previous year, contributing to further increasing the stocks. So it will now be possible use the crisis distillation to remove the wine in excess from the cellars.
Wine consumption will grow by just 7 percent until 2039, with an annual average of 0.35 percent. This is noted by the UIV, Unione Italiana Vini, through an outlook based on historical curves of global consumption trends and demographic forecasts between now and the next 16 years. Compounded by the gradual rise in the average age and the concomitant distance from wine by the younger generations, the increase in bottles uncorked around the world will be at a standstill. The study analyzes trends based on the progressive aging of consumers. The real setback is expected in the 2029-2039 decade, when the over-65s - increasingly "core-consumers" - will account for 30 percent of volumes, while the under-25s will drop from 18 to 13 percent. This is very alarming considering that, in the 1990/99 decade, over-65s and under-25s were in perfect parity, around 18 percent, to be exact. Mister Lamberto Frescobaldi, president of UIV, says “ … the wine supply chain will have to increase the premium trend of its proposals, but also renew and rationalize an offer that today is in several cases out of focus with respect to a rapidly changing demand”
Lots of wine from a few wineries
As Mike Veseth says in his post, there’s a Scale Paradox in the wine market. A plenty of wine is done from relatively few wineries, and the paradox exists in USA and in Europe, Italy mainly. In US there’re over 11k wineries but 83% of them produce les than 5000 cases of wine; in Italy there’re 255k wineries (2022), 37% of 50 M hectolitres of wine is produced from only 15 private family wineries; 85% of all the wine in Italy becomes from only 50 wineries. In France and Spain numbers are similar. So, there’s no place for little wineries, they can produce a really good wine but have a little access to market and its channels. Great groups produce all the wine you can buy, and it’s ever more difficoult to find new wines, or niche wines. Is this a problem? Is this an homologation of taste of wine? The question is, in my opinion, if we should save little wineries pushing them to find new market channels, wine club, e-commerce, turning off from the consolidated but poor way to sell their wine.
Fast News
The beverage market is a large one, there’re many kinds of products, like Ready-to-Drink Protein Beverage Market. It could be reach $2.65B in 2030. All the news here.
Backing serious: would you read a story about bottles and messages inside them? This is the friend link to my post on Medium, a link only for you, my subscribers. And thank you for reading it!
In this post on Punch wants to get mood and Margarita together, 18 ways to prepare this cocktail adding to tequila or mezcal other spicies or drinks, making a Margarita right as you feeling about.
Do you gonna read some books about wine and travel? In this post I list seven suggests for you. This also is a friend link for my subscibers
Following its plan to improve the quality of the region, the government of Spain has added 15 sites to Rioja Qualified Designation of Origin; these sites have the distinction of Singular Vineyard, it means vineyards that are part of story of Rioja.