Italian Wine Report 2022 by Valoritalia
The 2022 edition of the Valoritalia Annual Report (with the data emerging from the certification processes of 218 Italian designations of origin) and the Nomisma Wine Monitor - Valoritalia Observatory were presented in Rome last June. The report is in Italian language, but there’re more figures than words.
To give just a few figures, which can easily derived from the huge amount of statistics, in 2021 alone the bottlings of the 218 Designations of Origin certified by Valoritalia grew on average by 11%, by 12% if let's consider the values of 2019, the year before the outbreak of the pandemic.
Valoritalia is a company that manage most of the Italian Wine designations (IGT, DOC, DOCG). As you can read, there’re 118 IGT, 330 DOC and 76 DOCG; Valoritalia manages 37 IGT, 133 DOC and 48 DOCG, or 218 DO (Origin Designation) over 524 Italian DO.
The most consistent growth was achieved by the so-called "Prosecco System", which includes the DOC Prosecco and the DOCGs of Conegliano Valdobbiadene and Asolo. In the two-year period '20 -'21 the three denominations recorded an overall growth of 27.2%, approximately 591.5 million bottles sold in 2019, to 752.7 million bottles of the 2021.
Equally consistent were the results of other prestigious denominations, such as Barolo, which grew by 27%, or the Tuscan Brunello di Montalcino, Chianti Classico and Nobile di Montepulciano, which grew by 40%, 11% and 10% respectively. And then again Franciacorta (+ 12%), Gavi (23%), Delle Venezie (+ 11%), Venezia DOC (23%) and Orvieto (+ 17%).
The total value of the bottled product certified by Valoritalia exceeded 9.43 billion euros, more than 1.34 billion higher than the 2019 figure. Remember that this isn’t the total value of Italian Wine market, but only that one managed by Valoritalia. The ranking of the value is led by Prosecco DOC with approximately 2.7 billion, followed by Delle Venezie DOC with 1.06 billion, by Conegliano Valdobbiadene with 623 million and, in turn, by other prestigious denominations, such as Franciacorta, Asti, Chianti Classico, Brunello etc., the latter with values between 350 and 200 million euros.
Out of this 218 certified denominations, the first 20 ones concentrate 82% of the value and the first 50 exceed 95%, whereas the last 100 obtain a small 0.46%. Put simply, this means that the productive and economic backbone of Italian viticulture is represented by a few dozen well-structured and organized denominations, while many other dozens, if not hundreds, play a marginal role if not pure testimony.