Happy new Year
Well, we arrived at that time of the year when it ends.
All of us ever hope that the next year is better than last, but life isn’t so kindly to offer to all Mankind the same opportunities.
2022 was a very bad year: Ukraine’s invasion, power cost, low productions in China, human right violation in Iran, in Afghanistan, in Qatar. And more than this, of course, as the recent Kossovo-Serbia crisis. Add your preferred regional problem, please.
Then the problems with social networks, Twitter mainly but not only: they’re years we look Facebook using our data to modify our choices, opinions, shopping. But we’re continuing to use socials to promote our companies, our work, our brand. It isn’t a wise idea, in my opinion. Just like it isn’t a good idea to dive inside an unknown topic as Metaverse or Cryptomoney.
I think that more farsighted companies and people are going to start to modify their business model, and DTC, Direct To Consumer, will see a great grow in 2023.
Of course, my predictions can be incorrect and if you have better ones, write me.
But we have to cease our algorithm dependance, right now, before some AI tell us what we can do and what can’t.
When I was young there was a little truck sold wine along the street near my home. The driver knew all people in that street and in the others he crossed down. A boy or a woman got off from home with some empty glass bottles the man filled in, knowing what wine liked to his customers. White, red, fizzy wine, only three types. I think there were these little trucks in your country, as well. 50 years ago.
Well, this was a kind of a modern Wine Club. Now with digital technologies we haven’t any little truck with wine in our town (maybe could be even no legal, in many places), but the point is: DTC shorts the supply chain and come near producer and customer. Both, know better one each the other.
So, it doesn’t need the hope, it need that everyone works to build a better world right all around themself.
I see many people of good will around me, I have good will (in my little) and I think 2023 will be better than 2022 (it’s no difficult, doesn’t?) thanks to the work and all of us commitment.
Happy New Year to you and your loved ones
And if you want, you can write me to speak about whatever you want, or subscribe the Telegram group of Digital Wine Lovers.
Thank you again for reading this newsletter.
Rolando ‘Wine Roland’