Data Sheet: Somm
Description
Somm ™ is a Toronto-based tech company founded and led mostly by women with the aim of making wine more accessible to all. Using automatic learning systems, the app allows customers to receive suggestions on the wine to buy and allows you to have a sommelier always at hand.
The app can be downloaded for free.
Website: Somm
Contacts: https://www.somm.io/contact
Legal name: BeTheSomm Inc.
Founder: Jennifer Tremblay
Year: 2020
Headquarter: Toronto, Canada
Team
Jennifer Tremblay - CEO & founder
Michelle Hanson - Product Director
Jessica Hendren - Designer UI & UX
Fiona Cober - Data Scientist
The full team page at this link.
Business Model
Somm is a subscription service.
Customers can choose whether to activate one of the two proposed subscriptions, Somm Cru and Somm Gran Cru. Depending on the type of subscription, the user has the opportunity to have discounts for high-level tastings and invitations to exclusive events, or it can receive a certain number of bottles selected by the sommelier team every month or every quarter, and thus functions as a wine club.
The cost of the Somm Cru subscription is $ 4.99 / month, and allows you to have discounts on special bottles in some online stores, free delivery, invitations to tasting events, discounts in wine bars and restaurants.
The subscription cost for Somm Gran Cru is $ 130 / month, and adds to the Cru membership services the sending of three bottles of wine per month, chosen by the Sommelier team of sommeliers.
Market
Mobile commerce
Food&Wine, Grocery
Financial data
Funding:
US $ 1.5M (CA$ 2M), 2021, January - PreSeed
Investors:
KJSM Ventures
Highlander Wine & Spirits
Acquisitions:
March 2022 - GetDinr, restaurant booking app, undiscloused amount
Annual Revenue:
CA$ 4,5M (estimated)
Employees:
24
News
Betakit - Somm acquires last-minute restaurant reservation app Dinr - 2022, March
Cision - Somm Announces the Acquisition of Dinr - 2022, March
Forbes - Wine And Technology Trends On The Horizon
foodism - How Somm works
Sustain Mag - Somm, the future of wine is tech - 2021, February
Morning with Sue and Andy, podcast - Interview with Jennifer Tremblay