Data sheet: Drizly

Who's who in wine tech

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Drizly is an online platform that operates in the United States and Canada, and offers the opportunity to purchase spirits (wine, beer, spirits) directly from local retailers located near the buyer. The purchases are then delivered directly to your home using the information entered during registration for the service; in this way deliveries are guaranteed within 60 minutes. Drizly can be accessed both from the web and from the dedicated app, available for both Android and iOS.

Business model

Online intermediary. Drizly does not sell directly, deliveries are paid by the supplier. The price of the bottles purchased is entirely passed on to the retailer. The customer typically has a delivery cost of around $ 5. Drizly's associated suppliers / partners pay a fee ranging from $ 100 up to $ 10,000 annually, based on sales volume and number of clicks on the supplier's link. In the list there are over 2000 products including wine, beer and spirits. Collaborate with 1200 stores and over 3000 resellers.

Website:; app available in Google Play and App Store only in the countries where it is present, i.e. USA and Canada.


Summary data

Established in 2012

Headquarters: Boston, Massachusetts



  • CEO - Cory Rellas

  • CFO - Joe Grabmeier

  • CMO - Scott Braun

  • Senior Vice President - Justin Robinson

(source Drizly)


Its valuation (August 2021) is 100 M $ with projections at 500 M $. In 2018 it acquired the startup Buttery, an e-commerce app for beverage.

Funding: Since its founding, Drizly has received $ 119.6 million from 29 investors.

  • In August 2020, it received $ 50 million from the Avenir Growth Capital fund in a Series C loan.

  • In December 2018, he received $ 34.6 million from Tiger Global Management in a Series C loan.

(source Crunchbase)


  • The app has been downloaded 125,321 times in the last 30 days

  • The website received 5,897,097 visits in the last 30 days

  • In July 2020, the site suffered a data-breach (data theft) which affected 2.5 million users and 50,000 physical addresses. No financial data was breached (source Mashable)

  • In 2018 Drizly in partnership with cigar retailer Famous Smoke Shop produced a guide to pair liqueurs and cigars (source NewsWire)

  • After the first purchase on Drizly, 80% of customers personally go to the wine shop from where they bought the wine, 75% make the second purchase on Drizly using the same retailer.

    (source Drizly)